full patterns for jigsaw-05

The type design for this tagline was inspired by an old handwritten book i found, dated 1940. The combination of different typefaces makes the jigsaw easier to assemble.

I deliberately used the typeface i made to display the word ‘remembered’, as remembering is most difficult for people with dementia – hence the partial letters.

Furthermore the I also used Avenir Next Ultra Light and Avenir light to display the other words

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Typeface in use

Front cover of Progress book


Page inside book

progress book

Ideas for branding/logo for the product
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Dementia Inspired Typeface

This typeface is loosely based on Avenir Next Ultra light, 280pt. The minimalistic aspect of the type is to represent the memory lose that a person with dementia experiences. I began by roughly sketching my ideas, then developed these ideas within Illustrator and then constructed the typeface in Fontlab.

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hand doodles

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